Empower Mind
Empowermind is a research studio founded by three experienced researchers: Anna Buchner, Katarzyna Fereniec-Błońska, and Maria Wierzbicka-Tarkowska.
The founders of Empowermind have been affiliated with leading agencies (Kantar, Ipsos, IQS) as well as prominent research institutions, including the Institute of Applied Social Sciences at the University of Warsaw and the Digital Humanities Center at the Institute of Literary Research of the Polish Academy of Sciences. In recent years, they have formed a research team Ciekawość (Curiosity).
What sets them apart is there expertise in conducting marketing, academic, and social research. This unique combination gives them a profound understanding of social issues, consumer needs, and global trends..
The design of the Empower Mind website is deeply rooted in both functionality and aesthetics, ensuring a seamless and engaging user experience. The core concept is built around a clean and intuitive layout that allows users to navigate effortlessly while maintaining a visually compelling interface. By carefully balancing clarity with creativity, the website fosters an inviting environment that encourages exploration and engagement.
A key aspect of the design is the use of three primary colors, inspired by the artistic legacy of the grandparent of the co-owner, who was renowned for designing posters. These colors not only add a dynamic and vibrant feel to the website but also create a strong visual identity that reflects the company’s vision. The color scheme is strategically implemented throughout the interface, guiding users naturally through different sections while maintaining harmony and coherence in the design.
Beyond aesthetics, the website is crafted to be highly functional, with a user-friendly structure that prioritizes accessibility and ease of use. Thoughtful placement of interactive elements, clear typography, and an organized layout ensure that visitors can intuitively access information and resources without any friction. Every design choice is made with the end-user in mind, enhancing both the visual and practical aspects of the website to support the company’s mission in sensitive research.
